There are several aspects that search engines tend to look for that are given below, which when carefully used can help to optimize the site.
What search engines look for?
Content quality: Is it that you are publishing regularly useful, helpful articles, other media types and videos which are well produced and popular? Is it that you focus your writing not to impress search engines but actual human beings? When it comes to ranking factors, Google has been noticed to be move towards the longer content form which can understand better the intention of the visitor, rather than making use of keywords which are based upon popular search queries for creating content.
Relevancy: Relevant results are offered by the search engines to the query of the searcher, be it a complicated or simple question. How these results are offered by the search engines are dependent upon their very own internal algorithms that cannot be determined by anyone. However, some factors are present, which can influence these results, while being based surrounding relevancy.
Site speed: Webpage load speed is becoming increasingly an important differentiator among search engines. Results hosted on AMP (Accelerated Mobile Page) are expected to be labeled by Google. Hence, 2016 could probably be termed the ‘mobilegeddon’.
User experience: Several SEO benefits can be used for deriving exciting user experience. What is required is a clearly searchable, easily navigable site having related content and relevant internal linking, including all those stuffs, which would make the visitors to come repeatedly to the webpage for exploring further.
Appropriately tagged images: Some people tend to forget in adding alt attribute while uploading images to the content. However, it is termed to be something which is not to be overlooked, since your images cannot be ‘seen’ by Google, however, the alt text can be ‘read’. Having your image described within the alt text accurately is likely to help increase chances of images appearing on the Google Image Search. Moreover, you site accessibility can be improved for those using ‘screen reader’ program.
Cross device compatibility: Are you sites and its contents properly optimized to match any given device or screen size? Responsive design has been stated by Google to be its preferred mobile optimization technique.
Getting to know the above SEO basics of what needs to be done for the purpose of optimization of the site can help your online business to move ahead and be noticed at the top of the search engines.