SEO or search engine optimization is regarded to be an umbrella term which is used for all methods that are used for ensuring site and its content visibility on SERPs (search engine results pages). The methods may vary depending upon the technical practices that are achieved on your site behind the scenes, often termed as ‘on-page SEO’ to the promotional ‘off-page’ approach, using which your site visibility (social media marketing, link building) can be increased.
What search engines look for?
Content quality: You should publish useful, helpful articles, videos, etc. on a regular basis, which are well produced and popular. It is essential to avoid writing articles for search engines and focus on human beings. It is on increasing user experience t hat is to be focused upon and not the keywords.
Relevancy: Relevant results to the searcher’s query are offered by search engines, be it a complicated or simple query. How these results are offered by the search engines are completely their very own internal algorithms.
Site speed: The speed of webpage load is being held by search engines as a differentiator. Results are likely to be labeled by Google, hosted on AMP (Accelerated Mobile Page).
User experience: Offering enhanced user experience does come with plenty of SEO benefits. What you need is a clearly searchable, easily navigable site having related content and relevant internal linking.
Properly tagged images: There are many who simply miss out on including alt attribute while uploading images to the contents. It is something that is to be performed, since your images would not be seen by Google. However, the alt text can be read by it. It is equally necessary to have you image described accurately within the alt text, thereby, increasing chances of images being displayed in the Google Image Search.
Cross- device compatibility: Has your site including its content been optimized equally for all dev ice and screen size? Currently, Google has been favoring responsive design as its preferred procedure of mobile optimization.
Internal linking: Internal linking does come with several advantages. It offers further reading options to your audience, if they are found to be relevant and clear anchor text is used. This way, bounce rates can be reduced. Internal linking also enhances ranking for specific keywords. Also, it assists Google to crawl and index the site.
The above are the basic 7 aspects that you are to perform to ensure that your site impresses Google and enjoys higher ranking.