Google launched the AMP (Accelerated Mobile Pages) recently, which is termed to be its super fast mobile web page branding that runs on HTML’s amped-up version.
What is AMP all about?
Google ahs designed Accelerated Mobile Pages for speeding up user experience when browsing mobile web, with page load times being around 15 – 85% times much faster when compared to the regular mobile pages. Since 2010, site speed has been the search ranking algorithm signal of Google and ranking preferences have been given to those sites by Google that has been mobile optimized. It is without doubt that AMP sites do rank better in the search rankings.
Surveys conducted after introduction of AMP by Google has found that AMP uptake among SEO professionals are quite low. AMP uptake and awareness was looked into by the survey, of which only 23% of the respondents had control over AMP implementing decisions and taken concrete steps.
Accelerated Mobile Page awareness according to the survey was about 75%, which was quite high. However, among them, around 21% stated of being aware of AMP existence ‘in passing’, which meant, about 46% of the SEOs only had some awareness about its features or simply were unaware about the AMP.
Moreover, the SEOs comprising about 42%, who were yet to start implementing on the mobile sites, the AMP wanted to undertake more research before executing them. Around 29% had plans for AMP implementation in the coming 6 months, while respondents being around 5% did not have any intention towards supporting AMP.
Hence, it is still fertile ground for using AMP for being ahead in search. According to 80% of the respondents, AMP is likely to have moderate by about 31% or significant by 49% effect on the search rankings. Developing mobile site AMP version can seem like a straightforward and concrete way for getting ahead in the search results. Practically, it does not seem to be easy as it sounds. Experts conclude that they are to relearn everything that they knew with regards to web page development. They have been trying to relearn, right from having a current product converted and not creating it from the scratch, making it a complex process.
Since AMP may strip out plenty of dynamic elements which may slow d own the page loading time, trying to have AMP embraced would also mean that search marketers and SEOs are required to stop using the regularly availed features for the business like lead capture forms, comment systems, including other pop-up types.