The truth is that many people tend to fail to place emphasis on their audiences. Many suggest you to focus writing for your target audience, locate them, conduct keyword research based upon the target audience and develop top quality contents for pleasing your audience! However, what they fail to specify is that there are more than 1 audience that you need to cater to! This effectively means multiple audiences, who have different intentions, behaviors and reactions towards your content.
What about the different audiences?
The secret here is:
The above two groups end to have different expectations from you, your content and your company. They are likely to influence your targeting, decisions and content development in numerous ways.
Consumer audiences are defined by various methods like specific, general and classes. Also are present other methods, like classes and labels, which could be much more useful such as repeat consumer, previous consumer, current consumer and potential consumer.
Every group is known to have different requirements and hence, would need different content. Also, they are likely to react differently to the content as well as your company.
This term is much broader and offers greater flexibility. Peers tend to include not just those in the specific industry, but also in sibling as well as related industries. It does cover hobbyists and enthusiasts. Depending upon the specific goals and objectives, groups also can be included like the media, shareholders or investors.
It is necessary to categorize peers, similar to defining consumers. Every peer type and group has different reactions and goals. It means, you require different content that can be used for meeting specific objectives.
This group may not exist for many. They are termed to be the people who are in your particular industry and probably could purchase your products or simply pay up for services. It means, this rare small group is likely to serve the most, if not every objective. While making money from them, it would be also essential to have your content shared and give your reviews.
How things can be influenced by audience types?
There is plenty of variance, based upon your objectives or industry or clients. It is necessary for you to define objectives and goals and to create contents for achieving them. It is to include defining and researching your target terms and audience, including getting to know the query types made as well as its intention.