Recently some changes have been introduced by Google to its mobile-friendly ranking signal. This search engine had wanted its users to make faster searches and avail high quality, relevant search results, optimized for the mobile device.
Mobile friendly campaign
It has been asserted by Google time and again of its turning towards mobile devices in the last couple of years. Mobile friendly label has been implemented for distinguishing sites, adapted for the mobile devices, thereby making changes to search result pages which also includes expanded site links, user friendly URLs and having accelerated Mobile Pages launched for offering enhanced and fast mobile experience.
The current update has only help the mobile friendly ranking signal of Google to be strengthened further, thereby wanting all webmasters to have developed a site meeting clearly the standards set by Google.
Useful checklist for site being mobile friendly
Avoiding Flash: Flash content is not supported by many mobile browsers and hence are better avoided. It is better to make use of modern web technologies for displaying animations, page content, and navigation.
Using big fonts: On configuring viewport appropriately, the font sizes are to be scaled depending upon the device of the user. Additional recommendations are made by Google beside this to use 16 pixel base sizes, with other font sizes, defined well relative to the baseline. It is at about 1.2cm hat the vertical lines are to be spaced. Plenty of font sizes and fonts are to be avoided, since it will only complicate the page layouts and make it appear messed up.
Spacing out buttons and links: Buttons and links, called by Google as ‘tap targets’ are tougher to be pressed on the mobile device when compared to the desktop browser, since fingers are less accurate and wider than the mouse cursor. Pages having Tap targets which are made close together and small, being difficult to be pressed accurately is likely to be penalized by Google. The minimum size for tap target as specified by Google keeping in mind the average finger pad of an adult of 10mm wide is around 48 pixels or 7mm wide. The essential tap targets such as navigational links, form fields, search bars and frequently used buttons are the recommended ones.
The other aspects which are to be followed for having a Google optimized mobile friendly site is not to make use of full screen pop ups, to verify with Google’s tools and understanding the importance of speed.