An effective and efficient way for improving conversion rate is to offer the prospective customers with varied and effortless ways to be in touch with the business. Then the question that you might pose is ‘how your contact page is to be improved?’
Some useful ideas to follow:
Including call back widget: Having a call back button included can definitely make a huge difference. It allows the customers, both potential and existing to have a call back requested from the representative. It can be termed to be an easy lead, since most of the clients may click the button out of curiosity. Availing this widget is easy and it does help in enhanced lead generation functionality and overall call tracking. Being integrated, it is possible to get multi-channel funnel analysis, customer support team statistics for optimizing efficiency and avail in-depth reports.
Including phone number and full business address: Adding the same can help to increase trust and reliability factor among the customers, especially if the business is concerned with financial, medical or ecommerce. This is because, customers may be required to provide their personal data such as credit card details. Google finds this information to be a site’s trustworthiness. At the same time, it also successfully eliminates buyer anxiety. This information is to be marked-up properly:
Make use of Schema.org for pointing search engines towards the official address of the business.
Make use of click-to-call for phone numbers where customers can call easily.
Providing live chat option: A live chat option can be a fabulous way for any business to get connected with its prospective clients. It provides them with a chance to ask queries with someone who is eager to provide prompt and relevant answers. You can have specific hours set for the potential customers to call you up, irrespective of having an account access or not. This option can further free up the phone lines that can be used for attending calls, where few issues cannot be handed over the chat box.
Expanding beyond site: Customer engagement has been enhanced through social media. Using such platforms, it becomes possible for you to encourage contract, thereby taking into a much more open sphere. The two methods can be integrated in a simple manner. The social media pages present are to be placed with buttons on the contact page.
This way, better conversions can be had from your site.