Generally, SEO is assumed to be search results page rankings, which is just half true. SEO is more about knowing what customers are looking for, as well as recognizing how value can be provided by a brand.
Google has been considering user behavior signals increasingly. Factors such as button size on mobile screen, page load time and ad cluttering, can enhance user experience.
SEO is said to have plenty of things to do with regards to engaging of users on a site like with rankings. It is for this reason there are about 5m Google results while searching for ‘SEO and UX’. Both of them play do play a crucial role.
SEO + UX
Both the sides do bring variety of tools, best practices and data along with it. The question is how all such inputs can be maximized for developing a findable, usable and irresistible output?
It is upon wireframes, storytelling and interactions that UX designers tend to rely upon for conveying an experience catering towards the users. SEO experts on the other hand, rely directly upon search data from users for information similar experience. SEO is known to have the data, which is required by UX.
Searchable & usable site: The site can be termed to be valuable only if users are able to find it. It is with a search that 93% of the online experiences begin with, even much before the site loads.
Real life user data backing UX decisions: Keyword data is used by SEO experts for identifying patterns as to how people search including the topics they have been trying to find. Having UX designers equipped with real-life user data, there are two things that can be served from the information that comes from people directly. The first one is decisions based upon date from sample size that is much bigger than previous design experience, usability studies or focus groups. The second is SEO insights merged into site experience, helping in better organic search performance of the site.
Less post-launch mistakes, thereby helping in having smooth experience: Error page or broken link is not just related to SEO, but a user problem. Solving site issues need to be a priority for UX and SEO, to help users enjoy the advantages.
‘Creative-plus’ issue solving: At times creative issues solving may be created by identifying SEO hurdles, making the site much better than its previous design.
AS UX and SEO share their goals and knowledge, the end result can be termed to be a functional and usable site.