There is indeed immense competition in the virtual world, with very site owner trying to overtake the competitors to reach the first page of Google and stay there for a long time. With this reputed search engine focusing upon enhancing user experience, having the SERP plastered with links to the site would not assist in boosting the site rankings in any manner. There are present several ways by which, you can bull doze into the top page of the search engine.
Some tips to follow
Paid search results: For guaranteeing the site presence at SERP top, you can make payment for you site to appear in Ad sections. Generally, they appear at the SERP top, within separate ‘shopping’ section or right hand side. AdWords account is to be set up for appearing in paid for listings.
Sitelinks: They are termed to be additional links appearing under main URL while looking for a publisher or a brand. It can assist in making branded search results to appear much more impressive, thereby pushing tangential results. However, little control is present over how sitelinks may appear in the results.
Google News: Generally, news results occurs at the SERP’s top half and has 2 – 3 links to stories, which are related to the specific search term. The site is to be submitted to Google News specifically for it to get crawled as well as recognized as comprising authentic news items. The meta tags are to be used correctly and your site ownership verified.
Search box: It appears in results, while searching for specific publishers or brands. If search box appears, then within that site search can be conducted. The things that are required for owning a search box is a site having own search tool and simple Schema mark-up piece.
Images: In case, images are to be used, there are several things that are to be performed for increasing chances of pictures appearing within the search results of Google Image. The file name is to be accurate and clear, have appropriate title, and create it in proper size to ensure that page load speed is not increased and to ensure using alt tags.
Knowledge Graph of Google: It is regarded to be Google’s system to organize and merge information with regards to well known places, people and organizations in millions from different data sources, including Wikidata.
Although the above tips are just few of the many, using them is sure to make your site productive and stand out of the crowd.