SEO or Search Engine Optimization as it is called is considered to be a big game that is quite crucial to be implemented by every business, irrespective of its size and domain. The rewards and risks involved are huge and plenty of head scratching, scope, sleepless nights, some wonderful moments are present along with obstacles and challenges. But the end result is worth the try and effort.
Type of SEO professional
SEO professionals are of various types, but the two broad types are the specialist and the all rounder. In small business a bold SEO professional would be undertaking all the things including CRO and digital marketing work. It is without doubt that the all rounder is a prized asset for any company. They are able to undertake everything, but with limited time and few projects being massive, they are sure to need help and work along with a team. Bigger companies hence, have to hire specialist SEO professionals.
Skills that SEO professionals are to have in 2016
Technical: A good amount of SEO is related to web page technical setup and server. Several brownie points are offered by Google to those implementing technical SEO, which can make a huge difference. It is necessary to have sound knowledge of mobile optimization, server configuration, canonicals, schema markup, HTML, etc.
Content: Quality content only can help achieve better rankings on leading search engines. A good piece of content is likely to attract traffic, shares and links. Focusing content on SEO can be more strategic. Also, it needs to be based upon detailed analysis and research.
Analytical: In case, there is a need to work with plenty of data, then SEO is the right place to be, as it requires an analytical brain. The professionals would be required to work with multiple databases, spreadsheets, APIs for discovering patterns, opportunities and errors. Traffic analysis, technical audits, keyword research, competitor benchmarking, performance analysis, etc. are likely to become regular part of the professional’s working life.
Project Management: SEO is regarded to be a constant undertaking for most of the online businesses although few tasks may appear to be like projects instead of processes.
User experience: This is one area, where Google has clearly stated all SEO’s to give more importance for achieving as well as maintaining better rankings.
The above skills when thoroughly imbibed can help the SEO professional to undertake a good job this year.