The truth is that a good blog can help the business to be at the top. To achieve this, it has to be carried out correctly.
Free information is just loved by everyone. It is for this reason, blogging is regarded to be a wonderful way to perform content marketing. This is undoubtedly a great way to have customers bombarded with steady content stream without actually having them scared away.
Experts state that firms having blogs receive over 97% leads when compared to those without blogs. The ads may be ignored by the potential and existing customers, but not the blog. It is termed to be something that they would like to read. Through blogs, the entrepreneur is able to develop a human side of his organization.
SEO blogging tips for beginners
Using WordPress: According to experts, WordPress is considered to be the best customized blogging platform for beginners and experienced as well. Besides being easy, it is free to be used. Moreover, SEO is handled by it like a pro. About 80-90 percent of the SEO related issues are solved by using this platform. Plugins are present for just about everything. Few SEO must-haves are sitemap generator, SEO/meta tool and webmaster toolkit. Search engines are able to find all posts and pages using the sitemap, which in turn can help the site to move up the search results. Problem areas with the site are identified by the webmaster tools. With some clicks, WordPress could be made to appear good. Even with poor web design, a fabulous appearing blog can be had. This is because of the endless premium themes available with WordPress.
Quality: Sites which boast of trust and authority is what is being searched for by search engine bots. The bots are eager to know if the site understands what it discusses about and is being agreed by the online neighborhood, which is a group of other sites, social media influencers’ ands business, etc. Appropriate notice is taken by the search engines if content is shared by the others. Bounce rate is another aspect to be considered. The engagement length does matter. Normal language is to be used. The content of the blog needs to be interesting and in easy to understand language. Contents which are mass produced, repetitive and duplicate are ignored by Google bots. Hence, when content is concerned, the beginner should focus upon its quality and not quantity.
The above given tips can help the beginner to get some idea about SEO blogging and to be effective, while avoiding the common mistakes.