SEO or Search Engine Optimization as it is known is fast becoming popular among web developers and website owners across the globe. It is considered to be a discipline that one has to have basic knowledge of, although not in-depth technical understanding.
Put simply, SEO has been termed to be a universal term that has been used for all the procedures that is used for ensuring greater visibility of any site as well as its content on the SERPs (search engine result pages).
The techniques may vary from the different technical practices which has been achieved on the site behind the scenes, commonly referee d to as ‘On-Page SEO’, to ‘Off-page’ promotional approaches that is used for raising the visibility of the site (social media marketing, link building).
This article is about how the website can be made higher up the SERP for specific search terms within the ‘organic’ results. The latter refers to those appearing on the page naturally, instead of the paid-for sections.
Why SEO is necessary?
It becomes possible for search engines to index the site easily and quickly by developing strong website architecture, providing clear navigation. More importantly, visitors are provided with excellent user experience of the site and repeat visits are encouraged. Google has been paying greater attention towards enhancing user experience.
When the amount of traffic that search engines drive to the site is concerned, the percentage can be substantial, which automatically indicates the growing importance of SEO.
According to the conductor in 2014, web traffic comprising about 64% is said to be derived from organic search, when compared to that of 2% from social, 12% direct, 6% paid search and other referral sources contributing about 15%.
In 2015, of the entire organic traffic, Google accounts had been found to have over 90% of the total organic search traffic. Hence, there is a need to have a powerful presence on SERPs of Google. But the question is how strong should the presence be?
Studies conducted have shown clearly that top five results on initial SERP is said to comprise around 67.60% of all the clicks, while results ranging from 6 – 10 comprises just about 3.73%.
Therefore, it becomes vital for the site to appear at the top 5 results in the SERPs. Seeking professional expertise can help the website owner to ensure that the desired results are achieved.