There are two important pillars of Search Engine Optimization that you need to know and perform, so as to boost your website rankings.
Content: Although your content could be fabulous, there is indeed room for betterment. Having a look at competition is considered to be a time honored strategy which is sure to work well for your site. Trying to dominate organic search landscape can be quite tough within the specific industry segment for every highly searched term. There are present some SEO tools using which, you can find all your keyword presence is found for competition. You can make use of tools like Linkdex or SEMrush. The top keywords of your competitors are to be researched upon by search volume, which you are not interested to rank for. The content present on their domain is to be reviewed having attained this presence. What else can be done this year with regards to the keyword presence to enhance rankings for the terms? Tools like BuzzSumo can be used for any given term to display similar contents which have been developed, be it for interviews, infographics, articles, blog posts. Once the new keyword-focused content pieces have been developed, this tool is to be used to research the similar contents that have been received by the social networks in the past. Those having social authority are to be found, having shared it in the past as well as those having linked to it.
The Experience: Conversion optimization and usability are regarded to be terms that are being used these days widely. It relates to behavior of the site visitors. It is essential to understand what the site visitors are interested in when entering a site. This can help to come up with new marketing strategies. There are plenty of tools like Optimizely, Usertesting.com and Lucky Orange that can be used to better understand if clear pathways, resourcefulness and calls to action are being provided or if simply placing road blocks. The common pathways present within the site can be understood with Google Analytics’ Behavior Flow Section. At the same time, reviewing time on site, bounce rates, pages-per-visit for popular landing pages that is followed by manual review can help offer actionable insights as to how that crucial first impression is to be improved.
Following the above two resolutions can help you to perform better SEO this year and achieve sure success.